This conditioner used to be called “Weekly Deep Conditioning Treatment” but then more and more curlies that they were using it every day, and some were even using it as a leave in. Who am I to limit how much you use your favorite conditioner, right? Thus, I dropped “Weekly” and just left it at Deep Conditioning Treatment. It’s thick, it’s rich, it’s moisturizing, it doesn’t build up – it really is the ideal formula for restoring moisture to dry curly hair. It also works great as a shaving cream – that even includes bald men! :).